Retro inspired clothing shop Frock & Soul on Hardy Street is under new ownership and owner Jenni Richardson is already planning some exciting improvements. “I’ve worked at Frock & Soul for the past 3 years and have seen the shop evolve. When we rebranded and moved the shop from Vintage Heaven on Bridge Street to our new location on Hardy Street opposite Hogey’s I became part owner together with Kate, the original owner. Earlier this season the opportunity arose to completely take over the business and I just knew I had to take it!" says Jenni
“What I love about Retro clothing is the style and uniqueness. Garments from that era are great for any body shape, including curvy women, and they’re really designed to make you look your best! We are importers for many of the labels we stock and we don`t bulk buy, this means you won’t find dozens of women all wearing the same thing. It really allows you to mix and match and create your own style.”
What’s also great about the labels they stock is that they’re big on ethical business, which means for example the people growing the cotton or making the garments get paid a fair wage. Frock&Soul really try to be ethically conscious!
Jenni plans to add 60s and 70’s inspired style to the existing range which is more focused on the 40s and 50s. She’s also extending her range of jewellery, really making this a one-stop shop to get your new outfit sorted.
She warmly invites local women to come in and check out the great range of tops, cardi’s, skirts, dresses, trousers and jackets at Frock & Soul. “If you haven’t yet been, or it’s been a while, we’d love to invite you back to have a browse. I know you will find something you’ll absolutely love!”
.... Watch this space!!!